Handy Solutions packaging projects include FDA regulated over the counter travel cartons, travel sized products for in store sets and private label rebrand for 7-Eleven.
I had the responsibility of resizing the Tums artwork onto the travel size carton and execute shelf sets.
The natural shelf set has a variety of natural brands that I designed the labels for. Showing a product image and color coding the products helped consumers find the brands they love at the store level.
Kroger wanted to see concepts for a resealable mask kit to add to their travel section. I took photos of each mask and laid them on top of fresh fruit and a splash of water to evoke a sense of clean.
7-Eleven rebranded their travel set and provided the artwork and brand guidelines. I applied these graphics to our packaging while keeping the color themes to differentiate the types of product.